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The Bachelor of Business Administration (BBA) degree at Deen Dayal Upadhyaya Gorakhpur University under the Open and Distance Learning (ODL) mode is designed for students aiming to build a strong foundation in management, leadership, and entrepreneurship. The BBA distance education equips learners with essential skills in business strategy, marketing, finance, and human resources, preparing them for dynamic roles in both corporate and entrepreneurial settings.
For those seeking flexibility, the ODL BBA degree offers a convenient learning path without compromising academic quality. This program enables students to acquire industry-relevant skills while studying from anywhere at their own pace.
Candidates who have passed Intermediate or equivalent examination with a minimum of 40% marks.
A BBA degree opens doors to multiple career paths across industries, including:
Graduates can also opt for higher studies like an MBA or specialized certifications in finance, marketing, HR, or data analytics to enhance their career prospects.
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| ODBBA101 | Business Economics |
| ODBBA102 | Basic Accounting |
| ODBBA103 | Business Statistics |
| ODBBA104 | Principles of Management |
| ODBBA105 | Business Ethics and Governance |
| ODBBA106 | Computer Applications |
| Skill Enhancement Courses (SEC) | |
| ODUGSEC1 | Soft skills and personality Development |
| Ability Enhancement Courses (AEC) | |
| ODUGAEC1 | Communicative English |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| ODBBA201 | Organisational Behavior |
| ODBBA202 | Business Finance |
| ODBBA203 | Talent Management |
| ODBBA204 | Marketing Theory and Practices |
| ODBBA205 | Business Mathematics |
| ODBBA206 | Marketing Communication and Advertising Management |
| Skill Enhancement Courses (SEC) | |
| ODUGSEC2 | Introduction to E-Commerce |
| Ability Enhancement Courses (AEC) | |
| ODUGAEC2 | Basics of Digital Marketing |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| ODBBA301 | Management & Cost Accounting |
| ODBBA302 | Business Law |
| ODBBA303 | Production Management |
| ODBBA304 | Business Policy |
| ODBBA305 | Business Communication |
| ODBBA306 | Business Environment |
| Skill Enhancement Courses (SEC) | |
| ODUGSEC3 | Chat GPT and Gen AI |
| Ability Enhancement Courses (AEC) | |
| ODAEC3 | Financial Literacy |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| ODBBA401 | Supply Chain Management |
| ODBBA402 | Research Methodology |
| ODBBA403 | Specialised Accounting |
| ODBBA404 | Consumer Behaviour |
| ODBBA405 | Investment Analysis & Portfolio Management |
| ODBBA406 | Digital Marketing |
| Ability Enhancement Courses (AEC) | |
| ODUGAEC4 | Business and professional Skills |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| ODBBA501 | Income Tax |
| ODBBA502 | Social Media Marketing and E- Commerce Hons. |
| ODBBA503 | Entrepreneurship & Small Business Management |
| ODBBA504 | Sales Management |
| ODBBA505 | Industrial Relations & Labour Laws |
| ODBBA506 | Company Accounts |
| ODBBA507 | *Summer Training Report, Presentation and its Evaluation and viva-voce based on Summer Training Report* |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| ODBBA601 | Strategic Management |
| ODBBA602 | Goods & Service Tax |
| ODBBA603 | Auditing |
| ODBBA604 | International Trade |
| ODBBA605 | Training & Development |
| ODL BBA | Semester I | Semester II | Semester III | Semester IV | Semester V | Semester VI | ||
|---|---|---|---|---|---|---|---|---|
| Registration / Application Fee (One Time) | Rs. 500/- | - | - | - | - | - | ||
| Exam Fee | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | ||
| Course Fee | Rs. 4,500/- | Rs. 4,500/- | Rs. 4,500/- | Rs. 4,500/- | Rs. 4,500/- | Rs. 4,500/- | ||
| Total Semester Fees | Rs. 6,500/- | Rs. 6,000/- | Rs. 6,000/- | Rs. 6,000/- | Rs. 6,000/- | Rs. 6,000/- | ||
| Total Fees | Rs. 36,500/- | |||||||
