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Our work-linked BBA degree enables you to gain real-world industry experience through internships while completing your degree at Deen Dayal Upadhyaya Gorakhpur University.
The Bachelor of Business Administration (Work-Linked Program) at Deen Dayal Upadhyaya Gorakhpur University is designed to integrate academic learning with real-world business experience. This program equips students with critical managerial, leadership, and analytical skills, preparing them for careers in corporate management, finance, marketing, and entrepreneurship.
With a structured curriculum covering core BBA subjects, students gain practical insights into business strategy, human resource management, financial planning, and organizational behavior.
This work-linked BBA degree allows students to study and gain professional experience simultaneously, ensuring strong academic foundations and industry readiness.
A candidate who has successfully passed the examination conducted by a Board/University at the 10+2 level (Class XII) of schooling in any discipline shall be eligible for admission to the programme.
Age limit: 23 years
*Earnings depend on role, industry, company policies, and internship
availability.
A BBA degree opens doors to multiple career paths across industries, including:
Graduates can also opt for higher studies like an MBA or specialized certifications in finance, marketing, HR, or data analytics to enhance their career prospects.
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| OLBBA101 | Business Economics |
| OLBBA102 | Basic Accounting |
| OLBBA103 | Business Statistics |
| OLBBA104 | Principles of Management |
| OLBBA105 | Business Ethics and Governance |
| OLBBA106 | Computer Applications |
| Skill Enhancement Courses (SEC) | |
| OLUGSEC1 | Soft skills and personality Development |
| Ability Enhancement Courses (AEC) | |
| OLUGAEC1 | Communicative English |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| OLBBA201 | Organisational Behavior |
| OLBBA202 | Business Finance |
| OLBBA203 | Talent Management |
| OLBBA204 | Marketing Theory and Practices |
| OLBBA205 | Business Mathematics |
| OLBBA206 | Marketing Communication and Advertising Management |
| Skill Enhancement Courses (SEC) | |
| OLUGSEC2 | Introduction to E-Commerce |
| Ability Enhancement Courses (AEC) | |
| OLUGAEC2 | Basics of Digital Marketing |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| OLBBA301 | Management & Cost Accounting |
| OLBBA302 | Business Law |
| OLBBA303 | Production Management |
| OLBBA304 | Business Policy |
| OLBBA305 | Business Communication |
| OLBBA306 | Business Environment |
| Skill Enhancement Courses (SEC) | |
| OLUGSEC3 | Chat GPT and Gen AI |
| Ability Enhancement Courses (AEC) | |
| OLAEC3 | Financial Literacy |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| OLBBA401 | Supply Chain Management |
| OLBBA402 | Research Methodology |
| OLBBA403 | Specialised Accounting |
| OLBBA404 | Consumer Behaviour |
| OLBBA405 | Investment Analysis & Portfolio Management |
| OLBBA406 | Digital Marketing |
| Ability Enhancement Courses (AEC) | |
| OLUGAEC4 | Business and professional Skills |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| OLBBA501 | Income Tax |
| OLBBA502 | Social Media Marketing and E- Commerce |
| OLBBA503 | Entrepreneurship & Small Business Management |
| OLBBA504 | Sales Management |
| OLBBA505 | Industrial Relations & Labour Laws |
| OLBBA506 | Company Accounts |
| OLBBA507 | *Summer Training Report, Presentation and its Evaluation and viva-voce based on Summer Training Report* |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| OLBBA601 | Strategic Management |
| OLBBA602 | Goods & Service Tax |
| OLBBA603 | Auditing |
| OLBBA604 | International Trade |
| OLBBA605 | Training & Development |
| Work-Linked BBA | Semester I | Semester II | Semester III | Semester IV | Semester V | Semester VI |
|---|---|---|---|---|---|---|
| Registration / Application Fee (One Time) | Rs. 500/- | - | - | - | - | - |
| Work-Linked Program Fee | Rs. 5000/- | - | Rs. 5000/- | - | Rs. 5000/- | - |
| Exam Fee | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- |
| Course Fee | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- |
| Total Semester Fees | Rs. 15,000/- | Rs. 9,500/- | Rs. 14,500/- | Rs. 9,500/- | Rs. 14,500/- | Rs. 9,500/- |
| Total Fees | Rs. 72,500/- | |||||
